deadCenter Film Festival 2021
Route to Fun – Elevating DeadCenter Film Festival Through Oklahoma’s Iconic Landmarks
In 2021, DeadCenter Film Festival aimed to enhance its appeal by integrating Oklahoma’s unique landmarks into the festival experience. The goal was to boost attendance and create a more engaging event by celebrating local culture and history.
DeadCenter needed to stand out in a competitive festival market and attract more visitors by highlighting Oklahoma’s distinctive landmarks, including its association with Route 66.
The "Route to Fun" project successfully combined DeadCenter Film Festival with Oklahoma’s cultural landmarks, creating a more engaging and memorable experience that drew larger crowds and strengthened community connections.
Designed while at Nuevo Studio