NAME DEVELOPMENT • BRAND IDENTITY • BRAND STORYTELLING

A group of business owners focused on the needs of the senior community joined together to establish Aging Gracefully Concierge Services as a one-stop resource for local seniors and their caregivers. We collaborated with them through the Robot House Process to build their brand, resulting in a new name with story and meaning and an easier verbal flow.

With a goal of creating a comprehensive directory of “five-star” senior services, we looked up to the stars and proposed “Constellation Senior Concierge” as a substantial solution to share their story through a complete logo suite, website, social media and print collateral materials.