NAME DEVELOPMENT • BRAND IDENTITY • BRAND STORYTELLING

Adam & Lana Richardson was referred to us by dynamite interior designers Micah & Co., looking for a brand partner for the practice they were planning: Village Pediatric Dentistry. We immediately clicked with this fun, young couple and let them know that name was totally super boring compared to their vibrant, kid-centric personalities.

Through the Robot House Process we explored a direction truly connected to them: the origin of “Adam” is “first man,” while “Lana” is Nordic for “light.” We combined those into “first light” which is the dawn and a synonym to the dawn is “Aurora.” With a comprehensive logo suite, visual and verbal brand platform, website, ongoing social media management, and collaboration on their interior design, Aurora has made every day awesome as the dental home for kids in northwest Oklahoma City.

MAKING TODAY AWESOME WITH
AURORA PEDIATRIC DENTISTRY